You don’t need a fancy studio or thousands of followers to grow a successful home bakery business—what you do need is consistency.
Let’s be honest. Most people don’t buy from the best baker. They buy from the baker they see the most.
Why Consistency Matters
If you’re not showing up regularly on social media, you’re missing out on the easiest, free way to build trust with your audience. People buy from those they know, like, and trust—and every time you post, you build that connection.
It’s not about going viral. It’s about being reliable in your followers’ feeds. When you post consistently, you:
- Stay top-of-mind when someone wants a sweet treat
- Show potential customers you’re active and ready to take orders
- Build your reputation as a professional (even if you’re baking out of your kitchen)
You Don’t Need Fancy Equipment
A lot of aspiring home bakers hesitate to show up online because they don’t have a ring light or a new phone. Let’s break that myth: You can build your bakery brand using just your phone and a window with natural light. Seriously.
But if you’re ready to level up your content with small upgrades, here are five budget-friendly items that can help:
5 Small Purchases to Elevate Your Content (Without Breaking the Bank)
- Mini Tripod with Phone Mount
📸 Stabilize your videos so you can film hands-free while piping frosting or kneading dough. No more propping your phone against a mixing bowl! HERE - Clip-On Ring Light
💡 This tiny tool clips right onto your phone and adds just enough light to brighten your workspace—even at 6 AM. HERE - Bluetooth Remote Shutter
✨ Snap photos or start videos from across the kitchen with a simple click. No awkward reaching! HERE - Overhead Phone Mount
📷 Great for filming overhead shots of your bakes coming out of the oven or decorating with a satisfying drizzle. HERE - Basic Background Board
🍪 Clean up your shots with a faux wood or marble background. Affordable and reusable, and it makes your cookies look straight out of a magazine. HERE
The Real Secret? Just Start.
Even if your lighting isn’t perfect or your kitchen is messy—people connect with real. They don’t want a polished commercial; they want to see you in your element.
Start with what you have. Post 3–5 times a week. Share behind-the-scenes, baking tips, customer reviews, or “day in the life” clips.
Show up. Keep showing up. And before long, you’ll find that the more consistent you are, the more your inbox fills up with orders.
Need help getting started with content ideas?
Check out the Kitchen to Cash Power Bundle—filled with post ideas, templates, and more to make showing up feel effortless.
Because your home bakery doesn’t need to be a secret. Let’s make it seen—and paid.
